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I Survived the Browser Wars. Now We’re in the AI Search Wars.
I still remember the first browser wars. It was the mid-90s. I was online with a dial-up modem that sounded like a fax machine getting into a fistfight.…
4 min read
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Why Trust Is the Ultimate Competitive Advantage in Marketing Teams
In marketing, deadlines are tight, budgets are limited, and the stakes are high. A single campaign can influence revenue, brand reputation, and even careers. In that kind of…
4 min read
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The Brand and Service Line Tug-of-War in Healthcare
In nearly every health system I’ve worked with over the past 20 years, the same conversation eventually shows up: the brand team wants to invest in long-term trust…
4 min read
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Why Clinic Marketing Matters More Than Ever
If you’re running or helping grow a clinic—whether it’s urgent care, dental, or a multi-specialty practice—you’ve probably noticed something: the old ways of getting patients in the door…
4 min read
