I write books to share what I’ve learned from more than two decades in marketing and advertising—spanning digital strategy, online media, and specialized fields like healthcare marketing for both hospital systems and clinics. My career has taken me from teaching in the classroom to leading high-performing agency teams, mentoring interns and new hires, and advising executives on complex campaigns. Writing gives me a way to capture those experiences and distill them into practical, accessible guides for professionals at every stage—whether you’re launching your career, adapting to the fast pace of online media, or navigating the unique challenges of healthcare marketing.
Each book is designed to be straightforward, actionable, and rooted in real-world experience, with a focus on helping readers not only understand the strategies and tools they need today, but also develop the skills and insights to succeed in the marketing landscape of tomorrow.
Brand + Bedside:
Balancing Trust and Service Line ROI in the Age of EMRs, CRMs and AI
Brand + Bedside is the playbook for health system marketers who need more than quick fixes. It shows how to align brand trust, service line growth, data insights, and smart automation to deliver results that matter.
In the book, you’ll learn how to:
- Build brand trust in a world of online reviews and AI-driven search
- Prioritize the right service lines for marketing investment
- Turn your website and call center into real conversion tools
- Speak the language of the C-suite to earn influence and resources
If you’re caught between brand campaigns and service line demands—or trying to prove marketing’s value in the boardroom—this book will help you bridge the gap between strategy and execution.
Level Up in Marketing: The First-Year Playbook
How to Stand Out, Stay Sharp, and Succeed in a Digital-First World
Level Up in Marketing: The First-Year Playbook is a practical, no-fluff guide for thriving in your first year in marketing or advertising—whether at an agency, on a brand team, or somewhere in between. The book blends real-world stories with actionable advice on building trust, mastering digital-first tools, handling feedback, staying ethical, and working effectively across teams. From understanding how the business really works to developing habits that keep you learning and adaptable, this playbook equips you with the skills, mindset, and confidence to turn your first marketing job into the foundation for a long, successful career.
