Speaking & Workshops with Lannie Byrd

For more than 16 years, Lannie Byrd has been speaking at conferences, workshops, and classrooms across the country. His sessions bridge marketing strategy, digital transformation, and leadership development, always with a focus on giving audiences actionable tools they can use right away.

With a career that spans the classroom, the boardroom, and the agency floor, Lannie knows how to make complex ideas simple — and how to turn everyday challenges into opportunities for growth. His talks are part storytelling, part training, and all about inspiring people to succeed in the real world of marketing.

Speaking Topics

Thriving in Your First Year in Marketing
How to earn trust, build skills, and set yourself up for a career that lasts.
Building Trust on Marketing Teams
Why trust is the ultimate competitive advantage, and the habits that make it grow.
Digital-First Skills for Today’s Marketers
The essential tools, platforms, and workflows every professional needs to master.
Ethics & Decision-Making Under Pressure
Making the right call when deadlines are tight, budgets are limited, and stakes are high.
Healthcare Marketing in a Digital Age
Strategies that work for both hospital systems and community clinics in a competitive marketplace.
Online Media Trends & What They Mean for You
How to read the changes, adapt quickly, and stay ahead in a fast-shifting digital landscape.

Formats Available

Keynote presentations
Interactive workshops with hands-on exercises
Panel discussions or moderated Q&A sessions
Virtual webinars and remote training

Why Book Lannie?

Experience: 25+ years in marketing, advertising, and digital transformation across healthcare, higher ed, and B2B.
Proven Mentor: Has hired, trained, and coached hundreds of interns, new hires, and executives.
Digital-First Expertise: Deep knowledge of online media, AI, analytics, and the tools shaping today’s marketing world.
Relatable Style: Combines humor, real-world examples, and clear takeaways audiences can apply immediately.
Seasoned Speaker: Presented at more than two dozen national conferences, industry events, and workshops.

Selected Speaking Engagements

Healthcare Marketing & Digital Transformation

Building the Foundation of a Successful Contemporary Digital Marketing Program in Health Care — SHSMD Certificate Course (2019, 2020, 2022, 2024)
Masterclass: Google Analytics 4 Workshop — Healthcare Internet Conference, Miami, FL (2022)
Masterclass: Unique Uses of Social Media in Healthcare — Healthcare Internet Conference, Virtual (2020)
Digital Structures, Responsibilities & Solutions — Healthcare Internet Conference, Austin, TX (2016)
Balancing Provider Promotions — Healthcare Internet Conference, Scottsdale, AZ (2015)
And more…

Higher Education & Teaching

Recharge, Reiterate, Roadmap: A UAMS Web Story — Higher Ed Web Arkansas, Little Rock, AR (2012)
Using Social Media in the Classroom: Facebook and Twitter — Teaching With Technology Symposium, Little Rock, AR (2010)
Thirteen +1 Social Media Truths — Arkansas College Media Convention, Arkadelphia, AR (2013)
Social Media Fundamentals — MIAA Advancement Conference, Pittsburg State University (2014)

Digital Media & Strategy

Online Media Trends & What They Mean for You — Presented in agency and client workshops
Guest lectures and workshops on SEO, social media, and content strategy delivered to professional associations and university classrooms

A Trusted Voice Across Industries

Lannie has delivered dozens of keynotes, webinars, and workshops nationwide. He has spoken to audiences ranging from hospital leadership teams to college students just starting their careers, always customizing his message to meet the needs of the room.