Lannie Byrd is a marketing agency leader, author, and strategist with more than 25 years of experience leading growth and digital transformation at scale. He has guided agencies from 20 to over 160 employees, worked extensively in healthcare, higher education, and B2B, and is known for combining innovation, operational excellence, and client-focused results.

It reflects Lannie’s ability to help organizations grow revenue, expand capabilities, and modernize marketing through strategic planning, technology integration, and high-performing teams — whether for an agency, a health system, or a brand navigating change.

Lannie specializes in industries where trust and high-value decisions are critical: healthcare, higher education, B2B, financial services, and government. His work often focuses on connecting brand trust to measurable performance.

Through his businesses and consulting work, Lannie advises on digital strategy, marketing innovation, customer experience, martech integration, audience development, analytics, and leadership coaching for marketing and communications teams.

Lannie blends C-level operational expertise with hands-on marketing and digital transformation leadership. He has experience both running large-scale agency operations and leading client transformations in complex, regulated sectors.

Yes. Lannie regularly speaks at national and regional conferences on topics including marketing leadership, digital transformation, AI in marketing, performance strategy, and customer experience innovation.

Links to Lannie’s books, blog, and articles are available on this website. His writing covers leadership, marketing strategy, innovation, and lessons from decades of work in agencies and brand-side roles.

Visit the contact page on this site to inquire about consulting, partnerships, speaking engagements, or collaborations. You can also connect with Lannie on LinkedIn or through his social media accounts.