Media

  • Programmatic Media, Explained Before the Google Ruling

    Programmatic Media, Explained Before the Google Ruling

    In the coming weeks, a federal court will decide whether Google must break up parts of its adtech business. The Department of Justice argues that Google has too much control over the advertising supply chain—running tools for both buyers and sellers, while also owning the exchange in the middle. If the court orders changes, the…

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