Healthcare
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The Brand and Service Line Tug-of-War in Healthcare
In nearly every health system I’ve worked with over the past 20 years, the same conversation eventually shows up: the brand team wants to invest in long-term trust and reputation. The service line leads want campaigns that drive appointments—now. And marketing leadership is stuck in the middle, trying to make the budget (and the messaging)…
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Why Clinic Marketing Matters More Than Ever
If you’re running or helping grow a clinic—whether it’s urgent care, dental, or a multi-specialty practice—you’ve probably noticed something: the old ways of getting patients in the door aren’t working like they used to. It’s not just about physician referrals or having a convenient location anymore. Patients have more choices—and more information—than ever before. They’re…