Have you ever seen an ad on paper that you just go yuck, that ruins the page. How about a front page ad? I ran into one of those this week on the front of the Arkansas Democrat-Gazette owned weekly entertainment tab called Sync.
I completely understand and support the need for front page ads, but front page ads on tabs take up significantly more room than a strip ad on the bottom of a broadsheet. Since the ad is ran as a vertical strip it completely dominates the page. On top of that the Democrat-Gazette recently shaved the width of their press down (like every other newspaper) leaving a tab to be rather square than rectangle making the ad more dominant.
I would think that even the advertiser, Landers, would prefer an ad the works with the content and design of the front page rather than against it.