The Lost Remote TV blog discussed two new online advertising technologies that I want to point out to you.
First, YouTube is finally going to start putting ads in the video using video overlay ads. The new semi-transparent ads will cover the lower fifth of the screen and disappear after 10 seconds. Hopefully, other video sites will follow their lead and help kill pre-roll video commercials.
Second, Facebook is trying to monetize their traffic and huge database of info about it’s members by working on a new advertising approach that puts ads in their user’s news feeds based on user criteria such as age, gender, location, favorite activities and preferred music, to name a few. Advertisers love specifically targeting their ads with lots of demographic data because they get more bang for the bucks and sites love selling targeted ads because they can charge a whole lot more for them.