The Pew Internet and the American Life Project released a report yesterday on Technology and media usage. The report revealed that 59 percent of adults online have watched video and 19 percent of adults online watch video on a typical day. That’s a huge market for online video and why entertainment TV producers and local TV broadcasters should be jumping on the web video wagon to protect their market share.
Interestingly, if you look deep enough at their numbers you will see that adoption of broadband video is driving adult usage of online video.
Brian Storm of mediaStorm, MSNBC fame is now conducting an online seminar for Apple explaining how to create a rich media podcast with Final Cut Pro.
“I guess when Viacom and CBS split up, CBS got the IQ.”
– Jeff Jarvis commenting on Viacom’s vs. CBS’s response to Youtube. Basically, CBS is asking YouTube to take down all unauthorized video and replacing it with an official copy of whatever video that was taken down to help build buzz around a central video clips rather than several unauthorized clips. On the otherhand Viacom is suing YouTube for having a business model that actually benefits from following the notice and take down provisions of the DMCA.
The National Telecommunications and Information Administration revealed the details of it’s digital TV converter box subsidy that will allow every US household two apply for two $40 coupons to defray the cost of the converter box. The boxes are expected to cost between $50 and $70 a piece. The goal of the vouchers is a seamless shift to digital television by February 19, 2009.
The reason the feds are giving this subsidy is because the conversion to digital TV is a government mandate, not a market driven decision.
This year all the TV networks are promoting their websites and advertising the fact that you can visit their sites and watch their shows online. I’ve really ignored this facet of online video because I really don’t have the time to go watch an hour long TV shows on the Internet.
Last week, we DVRed Lost and our local TV station was running about 15 minutes late and we ended up not recording the last 15 minutes it (which I was really upset about). While watching another program, we saw a promo for watching Lost on ABC’s website. So, we went to their web site to check it out. Overall, I was very impressed with the quality of the flash video and we only had to watch one short 30 second commercial. The site was very useful for catching the last 10 minutes of the show, but I still don’t think I’ll be regular tuning in via my web browser.