More online video

According to Nielsen online video viewing in the United States is now over three hours a month to 169 minutes a month on average. Those numbers are significant, but the bigger part of the analysis to me is

“Since the number of minutes per user is increasing at a faster rate than the number of videos per user, that means people are gradually moving to longer and longer videos–from 2.4 minutes in February to 2.7 minutes in March.”

Which means long form video (like Hulu) is really starting to catch on.

Maybe your video can be a little longer

When it comes to web video length , I’ve always said the shorter the better with a sweet spot being around 60 to 90 seconds. Video 2 Zero has taken an interesting look at  how long people will watch web video analyzing audience attention span coming to the conclusion that ideal run-time for web video 2.5 – 4 minutes. I know that will be a relief to any video producers out there, because it is rare to find a producer (and I used to be one pre-web) who can say anything in less than 90 seconds.

Attention Span for web video

For their analysis six top video sites (excluding YouTube) let Video 2 Zero  have access to their statistics for two weeks giving them 188,055 videos, totaling 22,724,606 streams to break down.

Streaming live from my life

I got a new Blackberry Bold and it is compatible with the qik live video streaming service so you can check out my latest live video on my qik page or follow me on twitter and check in live whenever you see the live streaming note.

The video quality is decent (320 x 240) for the web, but it is dependent on the quality of the video camera/lens on your cell phone and the speed of your data connection on the cell phone.

When I worked at the newspaper, we played around a lot with qik and it just came available for Blackberries that have video camera built it in– also, it works a lot better on phones with a 3G connection that have a faster data service.

Two new ad technologies

The Lost Remote TV blog discussed two new online advertising technologies that I want to point out to you.

First, YouTube is finally going to start putting ads in the video using video overlay ads. The new semi-transparent ads will cover the lower fifth of the screen and disappear after 10 seconds. Hopefully, other video sites will follow their lead and help kill pre-roll video commercials.

Second, Facebook is trying to monetize their traffic and huge database of info about it’s members by working on a new advertising approach that puts ads in their user’s news feeds based on user criteria such as age, gender, location, favorite activities and preferred music, to name a few. Advertisers love specifically targeting their ads with lots of demographic data because they get more bang for the bucks and sites love selling targeted ads because they can charge a whole lot more for them.