Is social digital?

In my last post where I said I was interested in everything digital which to me was everything, I had a friend ask me if social was digital.

I think social is digital.  To me social is the core of communicating with technology to build relationships. It’s online. Through a computer. Actually through a smart phone (not mobile because they are more often not mobile). Through analytics, insights.

The most valuable part of being digital is being personal and social builds personal into digital.

Consumers want their news portable, personalized and participatory

The Pew Internet and the American Life Project released their latest study on American’s use of the Internet examining how we use online news today.  The overview of the report sums it up …

In this new multi-platform media environment, people’s relationship to news is becoming portable, personalized, and participatory. These new metrics stand out:

  • Portable : 33% of cell phone owners now access news on their cell phones.
  • Personalized : 28% of internet users have customized their home page to include news from sources and on topics that particularly interest them.
  • Participatory : 37% of internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites like Facebook or Twitter.

So what does this mean for news and information sites over the next year? How will they change or adapt to meet the needs of the new news consumer?

Economy does in the Las Vegas Sun

From a JOA where your paper is inserted in the “winning” newspaper’s edition to a multi-award winning newspaper website and a Pulitzer Prize for Public Service back to laying off most of your staff. The Las Vegas CityLife has interesting look at the roller coaster ride of Greenspun Media’s Las Vegas Sun. They examine how the newspaper reinvented the print newsroom to focus on long-form journalism, the free reign they gave new media wonder boy Rob Curley, the tension between the interactive newsroom and the print newsroom and how the collapse of the Las Vegas real estate market cause the newspaper to lose most of interactive staff and half of it’s newsroom.