Maybe your video can be a little longer

When it comes to web video length , I’ve always said the shorter the better with a sweet spot being around 60 to 90 seconds. Video 2 Zero has taken an interesting look at  how long people will watch web video analyzing audience attention span coming to the conclusion that ideal run-time for web video 2.5 – 4 minutes. I know that will be a relief to any video producers out there, because it is rare to find a producer (and I used to be one pre-web) who can say anything in less than 90 seconds.

Attention Span for web video

For their analysis six top video sites (excluding YouTube) let Video 2 Zero  have access to their statistics for two weeks giving them 188,055 videos, totaling 22,724,606 streams to break down.

Copyright like it should work

Today, January 1, 2009, Popeye the Sailor falls into public domain in Britian 70 years after it’s creators death because of an EU law that restricts the rights of authors to 70 years after their death. Falling into the public domain means anyone can print and sell posters, T-shirts and even create new comic strips, without the need for permission or to make royalty payments.

In the US Congress keeps extending copyright law primarily under the influence of Disney to keep Mickey Mouse out of the public domain by extending copyright protection eleven times in the last forty-five years.  Lawrence Lessig, Internet law guru argues that the expiration of copyright (and the start of public domain) creates a culture where people could take and build upon what went before, but our current copyright law prevents innovation throught the restriction of derivative works.

More people getting their news online

The Pew Research Center released their top stories of 2008 report (pdf) and the big news in their report is not what the top stories are, but where people found them. In 2008 forty percent of the respondents to this national survey said they found their international and national news online compared to only 24 percent in 2007. This moved the Internet ahead of newspapers (35%) but still behind television (70%). However for respondents under thirty,  59 percent said they found their international and national news online which is exactly how many found their international and national news on television.