Is the Kindle Fire for content or purchases?

I bought my wife a Kindle Fire for Christmas. I’m impressed and she loves it (and the price isn’t bad either).

I’ve read a lot of hype that says that Amazon is pushing the device to make more sales, but I really believe that is a pure content device. It’s a great reader, beautiful HD player and runs all the Android apps once you get out of the Amazon App store.

In contrast to most critics I actually prefer the size of the Fire to the iPad and I don’t really have any issues with the Silk web browser. My wife carries it with her everywhere- It’s the perfect purse device.  She has a Nook e-reader before and we’ve installed the Nook App so she has her previously purchased Barnes and Noble’s e-books on her Amazon Kindle Fire.

You really have to have an Amazon prime membership to get the most out of  the Fire. With the a Prime membership you can stream videos to it and participate in the Kindle lending library.

 

What’s the most important part of a CMS?

Most web sites today are ran by a content management system (CMS). A CMS separates content from design and makes it easy to post content to the site without the knowledge of HTML. A CMS can be cheap (open source – free) or expensive ($100,000) plus a year, but what feature of a CMS is the most important?

  • Reliability – Your web site has to be up to accomplish your goal.
  • Ease of use – If it’s not easy for your users to post content forget it.
  • Speed – Your web sites must be fast for someone to enjoy it.
  • SEO – The mother’s milk of web sites.
  • Social – Does it play well with Facebook and Twitter.
  • Administrative costs – It may be free, but how many server administrators does it take to run it?

Don’t compete with Christmas

If I have a product that doesn’t depend on Christmas business, then I wouldn’t advertise over Christmas. All the retail hype and advertising just drowns everyone else out unless you have the money to shout as loud as anyone else or find the right advertising channel that doesn’t have the noise.

It all comes down to the original communications model. Sender -> Message -> Receiver and then all the noise. You want to find the right channel to minimize the noise. At  Christmas the noise is everywhere in all the channels.

Hallways: the best part of a conference

Where do you get the most out of a conference? Keynotes from the big names? Practical break out sessions with best practices? The showroom floor with vendors?

Hallways receive my vote for the best part of a conference (especially those with big leather couches). I’ve been to large conferences with 15,000  in swarming masses and to small conferences with only 12 attendees and in both cases (and all in between) I’ve benefitted the most from the conversations in the hallway. Some of those are random conversations that I’ve struck up with the person sitting beside me and others are more strategic accidentally running into a speaker  (after stalking them from the speaker’s lounge).