Moneyball is a great movie. Finally watched it last night. It reminds of some very simple logic.
Find the number that best dictates your success. Measure everything about that number. Determine which factors move that number in a positive direction. Measure everything about those factors. Use the most efficient way possible to influence the main number in the right direction to find success.
Last night I discovered this blog hiccuped. All the wonderful posts I published since October didn’t show. They are up now. I hope you enjoy it.
I bought my wife a Kindle Fire for Christmas. I’m impressed and she loves it (and the price isn’t bad either).
I’ve read a lot of hype that says that Amazon is pushing the device to make more sales, but I really believe that is a pure content device. It’s a great reader, beautiful HD player and runs all the Android apps once you get out of the Amazon App store.
In contrast to most critics I actually prefer the size of the Fire to the iPad and I don’t really have any issues with the Silk web browser. My wife carries it with her everywhere- It’s the perfect purse device. She has a Nook e-reader before and we’ve installed the Nook App so she has her previously purchased Barnes and Noble’s e-books on her Amazon Kindle Fire.
You really have to have an Amazon prime membership to get the most out of the Fire. With the a Prime membership you can stream videos to it and participate in the Kindle lending library.
Most web sites today are ran by a content management system (CMS). A CMS separates content from design and makes it easy to post content to the site without the knowledge of HTML. A CMS can be cheap (open source – free) or expensive ($100,000) plus a year, but what feature of a CMS is the most important?
If I have a product that doesn’t depend on Christmas business, then I wouldn’t advertise over Christmas. All the retail hype and advertising just drowns everyone else out unless you have the money to shout as loud as anyone else or find the right advertising channel that doesn’t have the noise.
It all comes down to the original communications model. Sender -> Message -> Receiver and then all the noise. You want to find the right channel to minimize the noise. At Christmas the noise is everywhere in all the channels.
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