After revealing they only have 35 online only subscribers and their traffic has dropped by half, a Newsday exec sent out a memo explaining their paywall strategy in two basic points.

“Therefore, Newsday’s web strategy has two parts: 1) to provide Newsday’s print subscribers with a rich web experience that goes far beyond what they can get in the newspaper alone, thereby motivating them to remain, return, or choose to subscribe to Newsday; and 2) to provide Cablevision’s high-speed Internet customers with reasons to remain with Cablevision, reasons to return to Cablevision, or reasons to choose Cablevision.”

Unfortunately, the memo doesn’t mention their mobile web strategy which happens to be wide open for anyone to visit completing discouraging anyone from ponying up the $5 a week subscription to their full fledged web site.

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