Today at PMA ’07 Microsoft announced a new “Photo HD” format. According to the Microsoft press release…

“HD Photo offers compression with up to twice the efficiency of JPEG, with fewer damaging artifacts, resulting in higher-quality images that are one-half the file size. In addition, HD Photo offers increased image fidelity, preserving the entire original image content and enabling higher-quality exposure and color adjustments in the image. This new format offers the ability to decode only the information needed for any resolution or region, or the option to manipulate the image as compressed data.”

Is this going to be like PNG replaced GIF or actually going to work?

Leave a Reply