According to Nielsen online video viewing in the United States is now over three hours a month to 169 minutes a month on average. Those numbers are significant, but the bigger part of the analysis to me is

“Since the number of minutes per user is increasing at a faster rate than the number of videos per user, that means people are gradually moving to longer and longer videos–from 2.4 minutes in February to 2.7 minutes in March.”

Which means long form video (like Hulu) is really starting to catch on.

One thought on “More online video

  1. Lannie – It would seem that online video is on fire now. Hulu is quickly coming up on YouTube for eyeball time. Even tonight my wife and I watched the entire Arkansas/Georgia football game on ESPN360.com. We also watched Tiger Woods’ last two rounds at the PGA Championship live on my iPhone.

    One of the next big questions to be answered will be how television content and the Internet finally get married.

    A) Fundamental TV revenue is going to die. As more and more advertisers get used to the Internet advertising model with it’s inherent accountability they will start asking some serious questions about TV advertising. Basically TV is a non-interactive display ad – and who on earth is paying a premium for those these days?

    B) Internet TV will need to become something other than an alternative distribution channel. The first steps in this were taken because both computers and televisions use screens for distribution. But the Internet is going to add so much more. Granted I don’t have the imagination or vision to know what on earth that is at a market level.

    Enjoy your blog – thanks.

    Wilson K.

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