Here’s Ashton’s online advertising model/brand promotion model from the December 2009 Fast Company:
Make entertaining stuff, give it to people where they already are, let them have fun with it, and mix in brand messaging. And because of the viral nature of the Web, each new consumer is cheaper to win than the last one.
Yes, Ashton really does get it. He continues:
Katalyst (his company) is a merger of three industries. A piece of us is connected to ad agencies. Because we get the complex overlay of the social Web, we know how to engage an audience and how to make entertainment for the social Web. And we know how to gain and activate and retain an audience. So we create social networks for brands.