Google and Apple are both racing to own the mobile advertising platform by adding the new “holy grail” of mobile advertising – geolocation.  The Wall Street Journal reports that both Google and Apple have bought mobile advertising companies and are attempting to leverage their mobile phones to let your local pizza parlor put an ad on your mobile when you start feeling hungry in the late afternoon.  They are reaching out to you and to your local business just like FourSquare to reach you where you are right at this moment.

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