If you a manage a web site and it crashes you think about all the users hitting your site at that time and getting the same error message that you just saw when you discovered it had crashed. If you look at it from the user perspective, you immediately go into high gear to get your site back online. There’s a scene in the movie The Social Network (which I watched again last week) that expresses the same emotion. Zuckerberg goes off on Eduardo Saverin for closing down their businesses checking accounts.

Without money the site can’t function. Okay, let me tell you the difference between Facebook and everyone else, we don’t crash EVER! If those servers are down for even a day, our entire reputation is irreversibly destroyed! Users are fickle, Friendster has proved that. Even a few people leaving would reverberate through the entire userbase. The users are interconnected, that is the whole point. College kids are online because their friends are online, and if one domino goes, the other dominos go, don’t you get that? I am not going back to the Caribbean Night at AEPi!

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