You’ve probably heard of mission creep and home page creep when you slowly ad links and bloat your home page overtime, but it’s also important to remember to be goal focused when you’re redesigning your home page. In a large organization I think your home page design is often like an operator just helping someone quickly move along to the actual content they are looking for, but there is always an opportunity to provide to emphasis your primary goal– your conversions on your home page, too. There’s a great post on clickz about optimizing your home page and here’s some of their maxims of home page design.
- “If you emphasize everything, then nothing will be important.”
- “The purpose of the home page is to get people off of the home page.”
- “Unless a visual element directly supports a key conversion action, it should be removed.”