A few months ago I talked about how users hate change, but let’s not forget that a lot of communicators hate change, too. I’ve been in several situations where I had to train reporters, editors and writers in the newsroom or writers in a PR and marketing group how to create web content and work with social media and quite often they are highly resistant to changing how they write, what they write for online. Most of the time their thought process is that the web is just another place to publish their writing so they just copy and paste their news releases, brochures, etc into the content management system and they think their done when they are actually just getting started.

When I talk to college students about working in communications the only thing that I say that I can guarantee them about a career in communications is that people always love to read, see and hear well told stories and that how we tell stories will continue to change.

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