Five strategies to reach today’s consumer

Here’s five hot tips from Avenue A | Razorfish’s Digital Design Blog.

  1. Make Content Portable
  2. Enable Consumer Ratings and Reviews
  3. Invest in Online Video
  4. Think Beyond the Web site
  5. Take Small Steps with Mobile

If you want to see how they reach these conclusions, read Avenue A | Razorfish’s first annual Digital Consumer Behavior Study on how to reach tomorrow’s consumer today.