Is social media really worth the effort

I’ve had two people ask me in the past week if social media was just a fad and really worth putting any resources into. There’s been a lot written on this in the past two years and quite a few clichés, but I thought I would finally weigh in since I’ve recently been directly asked this question.

  1. Word of Mouth. A recommendation from a friend is huge and that’s what happens when people talk about your positively on social media.
  2. It’s where the users are. One out of five web site page views is on Facebook. If you maximize the traffic on facebook to your web site what would that be worth in Advertising spends?
  3. People are already talking about you on social media. Are you going to join in the conversation or just let them talk behind your back?
  4. When they talk about you, you have a great opportunity to help them. Many companies have whole customer service departments set up on Twitter.

Facebook plans to connect with your friends on other sites

The NY Times reports that the facebook connect service is finally going to start coming online this week as a number of prominent sites start to include it in their web of services.

In the past the decision for site owners was always whether to build your own social network or find ways to include your site in other social networks. Traditional online thinking advocated building your own to maintain your metrics, but of course that meant you had to get everyone and their friends to adopt your social networking tools. Lately, the pendulum has swung the opposite way with sites including links to “share this” on facebook, digg, etc (see the link below every post on this site).

Facebook Connect takes this sharing a step further and allows users to their “real identity” from facebook into other sites. Facebook is pushing connect as a privacy tool where a users facebook privacy settings can follow them across the web to other sites. At the same time site developers are seeing facebook connect as a way to gain more information about their users and create a better profile to service more targeted (read higher CPM) advertising.

False: Good sales people don’t take no for answer

Someone told me today, “No self-respecting salesperson takes no for an answer.”

If you know me then you know I am not a salesperson, but this old adage clearly strikes me as off-balance. When a good salesperson won’t take no for answer they end up getting hung-up on, ignored or in a worse case scenario– escorted out of the building by security (believe me, I’ve seen it happen).

Instead when the answer is clearly no, then the salesperson should focus on why their offer was declined and how this can be a yes in the future. When a salespersons refuses to take a no they just ruin the relationship with the client, their personal reputation and any possibility of future business with that company.