Archive for the ‘Advertising’ Category

More to be spent on digital advertising than print this year

The day has finally come.  A study from Outsell reports that US advertisers will spend more on digital advertising than on print advertising for the first time this year. “Of the $368 billion marketers plan to spend this year, 32.5% will go toward digital; 30.3% to print. Digital spending includes e-mail, video advertising, display ads […]

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Posted on March 8, 2010
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Is geolocation the “holy grail” of mobile advertising?

Google and Apple are both racing to own the mobile advertising platform by adding the new “holy grail” of mobile advertising – geolocation.  The Wall Street Journal reports that both Google and Apple have bought mobile advertising companies and are attempting to leverage their mobile phones to let your local pizza parlor put an ad […]

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Posted on January 29, 2010
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Ugly ads easily ruin tabs like sync

Have you ever seen an ad on paper that you just go yuck, that ruins the page. How about a front page ad? I ran into one of those this week on the front of the Arkansas Democrat-Gazette owned weekly entertainment tab called Sync. Yuck! I completely understand and support the need for front page […]

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Posted on November 28, 2009
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More from Ashton on new social web advertising models

Here’s Ashton’s online advertising model/brand promotion model from the December 2009 Fast Company: Make entertaining stuff, give it to people where they already are, let them have fun with it, and mix in brand messaging. And because of the viral nature of the Web, each new consumer is cheaper to win than the last one. […]

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Posted on November 27, 2009
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Ashton Kutcher trashes traditional advertising model

For several years I’ve been on a kick that traditional advertising metrics are bogus and it’s impossible to compare traditional advertising numbers with online advertising numbers.  On top of that I think traditional advertising is way, way overpriced when you consider their real numbers. In this month’s Fast Company Ashton Kutcher agrees: “For years the […]