For several years I’ve been on a kick that traditional advertising metrics are bogus and it’s impossible to compare traditional advertising numbers with online advertising numbers. On top of that I think traditional advertising is way, way overpriced when you consider their real numbers. In this month’s Fast Company Ashton Kutcher agrees:
“For years the ad business has been happy to have a completely ambiguous accounting system they’ve been monetizing off of. Now that the web offers a slightly more granular dollars-and-cents audience-acquisition metric – now they’re going to get completely granular about how they’re getting money?”
I shouldn’t be surprised that Ashton can intelligently discuss this, but I have to say that he apparently really does get it.