Are your facebook ads useful to you?

Posted on December 31, 2010
Filed Under Advertising, Convergence | Leave a Comment

Yesterday I happened to glance to the right when I was on Facebook and noticed all the ads targeted directly to me. The ads were exactly what I had been thinking about that day… SEO, and CMS.  Wow.

It shouldn’t surprise me. I purchase Facebook ads, Google adwords and Yahoo BT banner ads on a regular basis. I know the targeting options and how to maximize clickthroughs to a custom landing page, but I am still surprise by how the ads were useful to me.

It reminds me how my grandmother used to read my hometown newspaper– First she looks through all the sales and any other shopping interests and then she would go back through the stories. She actually found the ads worth reading rather than something that got in the way of the information she was seeking.

It’s amazing how Internet advertising is coming back full circle where the ads are actually useful and make money just like the small-town newspaper. Unfortunately, this fledging form of useful advertising is now under attack with the Commerce Department proposing a new online privacy bill of rights for Internet users and the Federal Trade Commission proposing Do Not Track legislation.

Privacy online and Internet advertising has always been sort of trade off for me. I give up some information about me in return I receive something I want (information, news) from a web site with no direct out of pocket costs. The web site uses that information to target ads to me creating a better web experience and more value for their advertising.

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