Consumers want their news portable, personalized and participatory
The Pew Internet and the American Life Project released their latest study on American’s use of the Internet examining how we use online news today. The overview of the report sums it up …
In this new multi-platform media environment, people’s relationship to news is becoming portable, personalized, and participatory. These new metrics stand out:
- Portable : 33% of cell phone owners now access news on their cell phones.
- Personalized : 28% of internet users have customized their home page to include news from sources and on topics that particularly interest them.
- Participatory : 37% of internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites like Facebook or Twitter.
So what does this mean for news and information sites over the next year? How will they change or adapt to meet the needs of the new news consumer?